○ Would you rather design with only one color for a year or one typeface for life?
● One typeface. I’d just stretch, distort, and reinvent it until it cries.

○ If your portfolio had a soundtrack, what genre would it be?
● A mix of lo-fi jazz, glitch techno, and unexpected silence.

○ What’s your guilty pleasure typeface?
● Walter ABC dinamo.

○ If your design process was a recipe, what’s the secret ingredient?
● Curiosity. Served raw.

○ How would you brand silence?
● With a single dot that slowly fades in and out.

○ If deadlines didn’t exist, would design still be design?
● Yes, but it might never leave the sketchbook.

○ What’s more powerful: a blank page or an error message?
● Error messages. They have tension, and tension sparks ideas.

○ How many layers of a Photoshop file reflect your mental state?
● All of them. Especially the hidden ones.

○ If your computer could judge your taste, what would it say?
● You’ve used that gradient again, haven’t you?”

○ If all software disappeared tomorrow, how would you still design?
● Ohhh... so many ideas to start...Analog always wins.

○ Which everyday object deserves a rebrand immediately?
● Call me.

○ If design was a religion, what would be your ritual?
● Morning coffee, late-night kerning.

○ What’s the one thing you’ve learned that design school could never teach?
● That taste is muscle , you build it by doing, not by thinking.

○ Bold or Italic?
● Bold.

01. It allowed me to move between mediums without boundaries.
02. It turned typography into rhythm, almost like music.
03. It taught me to code feelings into form.
04. It made motion feel like language.
05. It gave me grids, but also the courage to break them.
06. It transformed research into visual storytelling.
07. It let me collaborate across art, culture, and tech.
08. It showed me design is never one dimension, it’s living, breathing.
09. It gave me tools to prototype futures.
10. It reminded me that visuals can spark revolutions.
11. It connected the physical with the digital.
12. It gave me scale, from pixels to architecture.
13. It showed me that identity is always in flux.
14. It let me blur the line between designer, artist, and director.
15. It gave me a lab for experimentation.
16. It showed me failure is data, not defeat.
17. It pushed me to translate complexity into clarity.
18. It taught me to see time as a design material.
19. It connected me with really talented people.
20. It gave me a lens to study culture as living typography.
21. It reminded me design is collaboration, never isolation.
22. It turned clients into co-authors.
23. It gave me freedom to imagine systems that adapt, not just decorate.
24. It made storytelling visual, visceral, and multidimensional.
25. It taught me design is not a career, but a way of being.
26. It turned curiosity into a daily practice.
27. It gave me resilience through constant reinvention.
28. It allowed me to cross disciplines without apology.
29. It reminded me creativity is both method and therapy.
30. It gave me stages to showcase not just what I make, but how I think.
31. It connected Amsterdam to Lisbon, Tokyo to New York, all through design.
32. It showed me design can be a sport, a science, and a song.
33. It taught me to choreograph ideas in motion.
34. It reminded me the screen is not the limit, it’s just one layer.
35. It gave me a passport to play with culture.
36. It allowed me to redesign tradition into the future.
37. It made me see design as both individual and collective memory.
38. It taught me to sculpt experience, not just objects.
39. It gave me proof that curiosity is the ultimate brand.
40. It saved me, by reminding me that design itself is infinite.

○ Acoustic or electronic? 
✱ Electro Acoustic + pedals and sidechains

○ What do you do in your free time? 

✱ Free stuff.

○ Looking back, how has your approach to typography evolved over the years?
✱ I’ve shifted from strict grid-based, minimal type systems to more expressive, fluid typography. Now, I see type as a voice, it can sing, whisper, shout, or breathe, not just sit rigidly on a page.

○ How do you start a project conceptually, do you sketch, write, prototype, or something else?
✱ I begin with conversation and research, listening to the brief, the client, the context. Then I sketch, rough, fast, fragmented. From there I prototype visually, layering in color, motion, texture.

○ What’s your favorite “failed experiment”?
✱ I once spent weeks on a motion identity system that ended up unusable within the client’s tech limitations. It was frustrating, but I salvaged ideas, textures, motion ideas, which later seeded another project. The failure was more generative than frustration.

○ What role does emotion play in your branding work, and how do you evoke it visually?
✱ Emotion is central, brands are human at their core. Visually, I evoke it through tension, contrast, pacing, surprise, and color strategies that resonate with the brand’s emotional identity. Typography, motion, rhythm all carry emotional weight.

○ In your motion and animation work, how do you think about time as a design material?
✱ Time is one of my favorite materials. I control tension, surprise, release. A pause can speak as loudly as motion. I choreograph the viewer’s journey: where to linger, where to speed ahead, how to fold back.

○ Which cities, cultures, or environments have had the most influence on your visual vocabulary?
✱ Porto, Barcelona, Amsterdam.

○ What was the very first project you did where you felt, “This is what design means to me”?
✱ I remember designing a small poster while still studying, trying to make the type feel alive. When someone told me it moved them visually, I knew design was not just decoration,it was communication...To Porto Graphic Family. They Know!

○ What is JacquelineFolds? 

✱ My home musical dojo, always ready to create some loops.


○ Point guard or extreme? 

✱ Extremely point guard attitude.

○ What is Leite Lab?

✱ Life is a lab where curiosity drives me every day. 

○ What is your favourite band?
✱ Mount Kimbie.

○ What keeps you ✱ awake beside coffee?
✱ Curiosity.

○ What’s your favourite shape?  
✱ The triangle, and the square, and a round.

○ You did have the pleasure of collaborating with 4Tet?
✱ Yes, many years ago in Barcelona, it was so good, and the best...the process.

○ What keeps you ✱ awake beside coffee?
✱ Curiosity.

○ What keeps you ✱ awake beside salt & caramel?
✱ Curiosity.

○ What keeps you ✱ awake beside The Bear?
✱ Curiosity.

○ What keeps you ✱ awake beside NBA?
✱ Curiosity

○ What keeps you ✱ awake besides Type News?
✱ Curiosity.

○ What is your favourite bakery?

✱ Fort Negen. {a.t.m.}

Best Croissant in town!